Bud Light was plagued by a revolving door of design gimmicks, dated trends and a lack of any brand authenticity.
We established an identity and pack that brought modern relevance back to Bud Light whilst also staying true to the historic beer credential story of its own history.
Services:
Strategy, branding, custom typography, art direction, packaging, Production and visual design
Awards:
One Show Gold
Pentawards
Studio Credit:
Jones Knowles Ritchie
Bud Light was plagued by a revolving door of design gimmicks, dated trends and a lack of any brand authenticity.
We established an identity and pack that brought modern relevance back to Bud Light whilst also staying true to the historic beer credentials of its own history.
Services: Branding, typography, art direction, packaging, copywriting, production and overarching visual design
Awards: Pentawards, One Show Gold
Studio Credit: Jones Knowles Ritchie