We crafted an identity for Kenna that represented his dual nature: a subversive personality within a sophisticated landscape. In addition, his two studios, one in Greenpoint and one in London, represented a rich cultural well to draw from and further communicate a system rooted in contrast. A graphic mark rooted in sign language playfully indicates a ‘k’, scissors ultimately is used as a subversive element when relevant in context.
Services:
Branding, print, digital design, copy writing
Awards:
D&AD Graphite
Studio Credit:
Jones Knowles Ritchie
Kenna is a hairstylist, entrepreneur and an all around rebellion goofball. We created a brand inspired by the juxtaposition of his lifestyle: luxury fashion v.s. rebel, London chic v.s. New York grit.
In the same spirit of Kenna’s own duality it was important that the brand remained true to his rebellious nature but could also fit harmoniously among the more traditional houses of the fashion world.
Services: Branding, strategy, print, digital, copy
Awards: D&AD Graphite
Studio Credit: Jones Knowles Ritchie