Crafted a brand new identity system for the world’s largest food franchise, Subway. We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy.
Services:
Art direction, branding, packaging design, typography, copy writing, iconography, motion
Awards:
Bronze Clio
Studio Credit:
Turner Duckworth
Crafted a brand new identity system for the world’s largest food franchise, Subway. We drew inspiration from the original Subway mark and built meaning back into the organization by giving the Subway arrows more purpose: a representation of choice that has always been a part of the Subway legacy.
Services: Art direction, branding, packaging design, typography, copy writing, iconography, motion
Awards: Bronze Clio
Studio Credit: Turner Duckworth